Netflix, Inc. (NFLX) - Comprehensive Stock Analysis Report
📋 Investment SnapshotIs NFLX a buy right now? The 10-second read
Reason: Strong business, constructive setup. Expected Return is the upside to the analyst price target; full rationale is detailed below.
📌 Is NFLX a Buy right now?
According to Ultra Stock Analysis Pro, Netflix, Inc. (NFLX) reads ACCUMULATE for a new position and HOLD for an existing one (Signal Strength: 0/7 (no confluence event in the last 30 days)). The long-term fundamentals are strong (P/E: 24.3, Revenue Growth: +13.4%), while short-term technicals show a bullish trend (RSI: 48). Consider waiting for support confirmation near $79.30 before adding exposure.
For the latest stock analysis and interactive charts:
📊 Open NFLX Analysis ↗
⚡ QUICK DECISIONShould you buy, hold or wait on NFLX stock today?
- Reward:risk: 2.83:1 to the analyst target $89.67, against a stop at $73.07.
- Model timing: GREEN · BULLISH, WATCHING FOR ENTRY · EXTENDED.
- Stop loss: the Conservative fixed 2.0x ATR stop sits at $73.07, 5.6% below the current $77.40.
- Growth vs. valuation: revenue +13.4% YoY with a 33.4% operating margin, at a forward P/E of 21.5x.
- Wall Street: average target $89.67 (+15.9%) from 35 Buy, 16 Hold, 0 Sell ratings.
- Key levels: nearest support $75.04 (-3.0%), nearest resistance $79.30 (+2.5%).
💡 Why This Signal ExistsWhy does NFLX carry this rating?
NFLX carries a ACCUMULATE rating because valuation and fundamentals remain attractive (Investment Quality 90/100), but the trend is weak and consolidating (ADX 19), relative strength has lagged the S&P 500 over the past quarter and no fresh entry trigger has fired (Signal Strength 0/7). A breakout above $79.30 on improving volume would upgrade the signal toward BUY; a break below $75.04 would mark deeper weakness.
🎯 CONSENSUS HUDWhat is the Wall Street analyst consensus on NFLX?
The call itself, and the readings behind it. Details read supportive / caution / headwind.
Action plan
If you own it: HOLD — Thesis intact, but no edge in adding here.
If you don't: ACCUMULATE — Reward:risk improves to 3.38:1 at $75.04.
🎯 Intelligent Stop Loss Strategy
Current Price
$77.40
Buy Stop Loss
$73.07
Distance: 6%
Conservative 2.0x
Position Stop Loss
$74.15
Distance: 4%
Hybrid 1.50x
ATR 14 Day
$2.17
Volatility
ADX Strength
19.4
Weak/No Trend
Position up +12% - Adaptive strategy adjusts for momentum
ADX: 20-25 = Emerging trend | 25-50 = Strong trend | 50+ = Very strong
🔮 FUTURE PRICE SCENARIOS (AI Forecast)Where could NFLX stock go over the next week?
To assist with risk management, here are the three most probable paths for NFLX over the next trading week:
🟢 The Bull Case (Probability: 20%)
If NFLX reclaims the $79.30 resistance level, algorithmic targets shift to $89.67. This move would likely be driven by continued sector rotation into Communication Services.
🔴 The Bear Case (Probability: 50%)
Failure to hold the $75.04 support level triggers a defensive stop-loss signal. In this scenario, the algorithm projects a slide toward the $72.77 liquidity zone (-6.0% from current price).
🟡 The Base Case (Sideways)
Given the current ADX of 19 (weak trend - consolidation likely), the most likely immediate outcome is consolidation between $75.04 and $79.30 until a volume catalyst occurs.
⚠️ These scenarios are algorithm-generated projections based on technical analysis, not financial advice. Past performance does not guarantee future results.
⚠️ RISK HUD — DEEP DIVEWhat are the biggest risks of buying NFLX now?
Five risk axes scored LOW / MODERATE / HIGH, then the mitigation that follows from them.
📊 BUY-SIDE HUDHow much NFLX should you own, and can you trade it at size?
Portfolio-management read: how much to own, what the historical edge is, and whether the position can be traded at size. Details below read supportive / caution / headwind; grey is context, not a verdict.
🎯 THE TWO VERDICTSShould you buy NFLX now, and should you hold it if you already own it?
Two questions, computed separately: the entry verdict never reads whether a position is open, and the position verdict never reads entry quality.
Price vs. its 50-day trend — BELOW TREND
Nothing fired. ○ context, does not decide the badge
📏 ENTRY MATHWhat is the reward-to-risk on NFLX right now?
Reward is measured to the analyst target $89.67; risk to the 2x ATR entry stop at $73.07. Both legs are pre-trade, so the ratio means the same thing whether or not the model is holding.
Analyst figures are the consensus mean of the panel this report tracks. Other services poll a different set of analysts, so a target quoted elsewhere — including on our own live scanner — can sit a few percent either side of this one, and the reward leg moves with it.
| Entry at | Price | Risk | Reward | R:R |
|---|---|---|---|---|
| Model entry held since 2026-07-17 · +12.3% · against its own $65.08 stop, to TODAY's target — a fact, not a recommendation | $68.95 | $3.87 | $20.72 | 5.35:1 |
| Today at $77.40 | $77.40 | $4.33 | $12.27 | 2.83:1 |
| Accumulation anchor nearest level worth waiting for · zone $75.04–$76.54 · stop $70.71 | $75.04 | $4.33 | $14.63 | 3.38:1 |
Entry zones
📈 SELL-SIDE HUDIs NFLX stock overvalued or undervalued?
Research read: Netflix, Inc. · Communication Services · Entertainment. What the business is worth and where the Street stands. Details below read supportive / caution / headwind; grey is context, not a verdict.
🧭 Investment Quality vs. Entry QualityHow does NFLX's investment quality compare to its entry quality?
Two independent reads: how good the business is (fundamentals) vs. how stretched the price is against its recent range. Entry Quality is a mean-reversion score — it marks a stock down for trading near the top of its range. It is not the model's timing call, which is GREEN · BULLISH, WATCHING FOR ENTRY · EXTENDED and appears in the Consensus HUD above.
Strong on both. NFLX pairs a solid business with a constructive setup.
🧮 Factor AttributionWhat is actually driving NFLX's rating?
What is driving the view — every factor's signed contribution to one net score. Green adds to the bull case; red detracts.
| Factor | Contribution | Pts |
|---|---|---|
| Profitability Margin 28%, ROE 50% | +16 | |
| Earnings Growth +11% YoY | +13 | |
| Revenue Growth +13% YoY | +9 | |
| Valuation Fwd P/E 21.5, PEG 1.4 | +8 | |
| Sentiment Slightly Bullish | +1 | |
| Trend EMA mixed, ADX 19 | +0 | |
| Volatility ATR 2.8% of price | -2 | |
| Momentum RSI 48, MACD bearish | -5 | |
| Relative Strength -7.0% vs benchmarks (3M) | -7 |
Net Factor Score: +33 — Net bullish. This weighs the broad bull/bear case; the entry signal (Signal Strength) governs timing — a strong factor score can still read WAIT until a setup triggers.
🏆 Relative StrengthIs NFLX outperforming the S&P 500 and its sector?
The stock's return minus each benchmark's return. Positive = outperforming = leadership; negative = lagging. Relative strength is one of the most durable signals in quantitative research.
| Benchmark | 1-Mo | 3-Mo | 6-Mo |
|---|---|---|---|
| S&P 500 (SPY) | +5.4% | -8.6% | -33.3% |
| Communication Services (XLC) | +2.2% | -5.5% | -16.2% |
NFLX 3-month return: -4.8% · Leadership: LAGGARD — trailing the S&P 500 and its sector
🤖 ML ProbabilityWhat is the probability NFLX stock closes higher?
A gradient-boosted model's estimated probability that price closes higher over each horizon (directional estimate, not a guarantee).
📊 Valuation & Fundamentals vs Entertainment (19 peers)Is NFLX cheap or expensive versus its sector peers?
● Top 25% in sector ● Middle 50% ● Bottom 25% — each value colored by its rank among 19 Entertainment peers; "med" is the peer median.
⚔️ NFLX vs. Its Closest PeersHow does NFLX compare to DIS and its other closest peers?
The closest business match first, then the nearest by market cap within Entertainment from the live sector screener. Industry classification alone is not enough — it files NFLX beside companies in a different line of business — so the direct competitor is seeded explicitly. Green marks the best reading in each row, red the worst.
| Metric | NFLX (this report) | DIS | WBD | LYV |
|---|---|---|---|---|
| Market Cap | $322.3B | $184.0B | $70.3B | $39.6B |
| Revenue Growth (YoY) | +13.4% | +6.8% | -11.2% | +9.4% |
| Forward P/E (FY2026E) | 21.5x | 15.4x | 3516.0x | 90.0x |
| PEG Ratio (FY2026–FY2030E CAGR) | 1.37 | 1.42 | — | 1.71 |
| Operating Margin | 33.4% | 19.3% | 5.1% | 6.7% |
| Trend Strength (ADX) | 19.4 | 15.2 | 13.2 | 19.5 |
DIS (The Walt Disney Company — closest business match), WBD (Warner Bros. Discovery, Inc.), LYV (Live Nation Entertainment, Inc.). Peers marked “closest business match” come from the curated rival map; the rest are the nearest by market cap in the same industry. ADX is shown where recent price data is already on file for that peer.
🎯 ANALYST PRICE TARGETSHow high could NFLX go? The full target range
| Average Target: | $89.67 | High Target: | $119.00 |
| Current Price: | $77.40 | Low Target: | $75.00 |
| Upside to Average: | +15.9% | Number of Analysts: | 51 |
🔔 ANALYST RATING CHANGESHave analysts upgraded or downgraded NFLX recently?
Recent upgrades, downgrades, and price target changes (last 90 days)
| Firm | Action | From → To | Date |
|---|---|---|---|
| KGI Securities | DOWNGRADE | Outperform → Neutral | Jul 17, 2026 |
| Guggenheim | REITERATED | Buy → Buy | Jul 15, 2026 |
| Morgan Stanley | REITERATED | Overweight → Overweight | Jul 14, 2026 |
News Sentiment (14-Day)What is the latest news sentiment on NFLX?
Overall Score: 1.0/10 - Slightly Bullish
Bullish Articles (Top 5 of 2)
- Spotify vs. Netflix: I’d Bet on This Streaming Stock for the Next 5 Years
24/7 Wall St. • Sep 12Spotify and Netflix just reported quarters that point in completely different directions, and the gap between their strategies raises a question worth...
Source: https://247wallst.com/investing/2026/09/12/spotify-vs-netfli... - 4 Broadcast Radio & TV Stocks to Watch From a Prospering Industry
Zacks • Sep 11Radio and television broadcast companies like NFLX, FOXA, ROKU and SIRI benefit from higher content consumption and steady digital viewing despite int...
Source: https://finance.yahoo.com/media-advertising/articles/4-broad...
Bearish Articles (Top 5 of 1)
- Do Options Traders Know Something About Netflix Stock We Don't?
Zacks • Sep 11Investors need to pay close attention to NFLX stock based on the movements in the options market lately....
Source: https://finance.yahoo.com/markets/options/articles/options-t...
📊 Sentiment Interpretation
The news sentiment is moderately bullish, showing generally positive coverage with some caution. Market perception appears favorable but not overwhelmingly positive. This neutral-to-positive sentiment suggests steady conditions without extreme optimism.
📊 Strategy Comparison: Conservative vs Adaptive
Both strategies analyzed independently. Conservative uses fixed 2.0x ATR stops. Adaptive adjusts stops based on position profit (tighter as profit grows).
Conservative Strategy
OPEN POSITIONFixed 2.0x ATR Stop Loss
Entry: $68.95 on 2026-07-17
Confluence: 6/7 (on the entry bar)
Stop Loss: $73.07
Backtest Results (Since 2018):
Past Win Rate
41%
Past Total Return
+46.2%
Max Drawdown
-18.3%
Avg Trade
+8.7%
Trades
22
Adaptive Strategy
OPEN POSITIONAdaptive ATR Stop Loss (1.0-2.75x)
Entry: $68.95 on 2026-07-17
Confluence: 6/7 (on the entry bar)
Stop Loss: $74.15
Backtest Results (Since 2018):
Past Win Rate
42%
Past Total Return
+36.4%
Max Drawdown
-17.8%
Avg Trade
+6.5%
Trades
26
EXECUTIVE SUMMARY - Essential MetricsWhat are the key metrics for NFLX stock?
| TECHNICAL METRICS | VALUE | FUNDAMENTAL METRICS | VALUE |
|---|---|---|---|
| Current Price | $77.40 | Market Cap | $322.3B |
| Past Win Rate (Backtest) | 40.9% (22 trades) | Forward P/E (FY2026E) | 21.5x |
| Past Total Return | +46.2% | Analyst Target | $89.67 |
| RSI / Trend Strength | 48 / 19 | Upside to Target | +15.9% |
| MACD Signal | Bullish | Revenue Growth | +13.4% |
| Profit Factor | 4.01 | Institutional Own. | 84.0% |
| Position Entry | 2026-07-17 @ $68.95 | Analyst Ratings | 35 Buy / 16 Hold / 0 Sell |
| Open Position Past P&L | +12.3% |
🤖 ALGORITHMIC CONVICTION & METHODOLOGYHow is the NFLX rating calculated?
Why this rating?
The Ultra Stock Analysis algorithm has assigned a ACCUMULATE entry rating to NFLX based on a confluence of 3 distinct factors:
- Technical Momentum: The RSI (48) is currently in neutral range.
- Trend Strength: ADX at 19 indicates weak/consolidating conditions (<20). News sentiment is neutral (Slightly Bullish).
- Volatility Profile: The ATR ($2.17) indicates moderate volatility (2.8% of price), suggesting potential moves of 5.6%+ on breakouts.
📊 Confidence Interval:
Based on 7+ years of historical data, signals with this specific technical fingerprint have resulted in a positive return 41% of the time across 22 historical trades over a medium-term (months) hold period, with an average return of +8.7% per trade.
Nothing is firing today — no setup on the checklist is currently triggered, which is a timing reading rather than a bearish call.
Not firing: Valid Breakout, EMA Trend Alignment, RSI Bullish Divergence, MACD Bullish Divergence, Strong Trend (ADX > 25), High Volume (>1.5×), RSI Oversold, Below Lower Bollinger, Volume Accumulation.
📊 How the score works — the full checklist, what each signal means, and why 0/7 can read low in an uptrend
Signal Strength is a tactical entry-timing score, not a trend or fundamentals grade. It only adds points from setups that flag a fresh reason to enter — breakouts, momentum divergences, and oversold/volume/volatility extremes. Trend direction and fundamentals are scored in their own sections above. A setup must reach 3+ points to register as a signal and 5+ for a strong BUY. Individual boxes below can be checked — a stacked EMA trend alone is worth 2 points — without crossing the 3-point bar; when that happens the registered Signal Strength stays at 0/7, meaning no new entry trigger today — not a bearish call.
| Signal | Pts | What it flags | Now |
|---|---|---|---|
| Valid Breakout | 3 | Close breaks above the 20-day high on >1.5× volume | ✗ |
| EMA Trend Alignment | 2 | EMA20 > EMA50 > EMA200 (stacked uptrend) | ✗ |
| RSI Bullish Divergence | 2 | Price firms while RSI was falling — a reversal setup | ✗ |
| MACD Bullish Divergence | 2 | Price firms while MACD was falling — a reversal setup | ✗ |
| Strong Trend (ADX > 25) | 1 | ADX > 25 confirming the stacked EMAs | ✗ |
| High Volume (>1.5×) | 1 | Volume surge confirming the move | ✗ |
| RSI Oversold | 1 | RSI < 30 — stretched to the downside (bounce setup) | ✗ |
| Below Lower Bollinger | 1 | Close below the lower band (mean-reversion setup) | ✗ |
| Volume Accumulation | 1 | Up-volume divergence — quiet accumulation | ✗ |
This is why NFLX can show a mixed trend and solid fundamentals while Signal Strength reads 0/7: those are already-in-trend and value measures, whereas this score fires only on a new tactical setup (an oversold bounce, a divergence, or a high-volume breakout) — none of which is present on the latest bar.
❓ NFLX — Common Questions
— 5 answers, each drawn from the figures above
Every answer below is generated from the same figures as the report above, as of the data date on the cover.
📊 APPENDIX A - Complete Technical Indicators
Comprehensive technical data for quantitative analysis, grouped by what each indicator measures. Price leads; the three Bollinger bands sit together with the band position that reads them.
| Indicator | Value | Indicator | Value |
|---|---|---|---|
| Price & Volume | |||
| Current Price | $77.40 | Volume | 22.2M |
| Avg Volume | 40.9M | Beta | 1.53 |
| Trend | |||
| EMA 20 | $78.37 | EMA 50 | $77.92 |
| EMA 200 | $86.37 | VWAP | $77.04 |
| Trend Strength (ADX) | 19.39 | Distance from EMA 20 | -1.2% |
| Momentum | |||
| RSI (14) | 48.04 | MACD | 0.41 |
| MACD Signal | 1.12 | MACD Histogram | -0.71 |
| Stochastic %K | 13.72 | Stochastic %D | 11.69 |
| Bollinger Bands (20, 2σ) | |||
| Bollinger Upper | $83.95 | Bollinger Middle | $79.44 |
| Bollinger Lower | $74.93 | Band Position | 27.3% (0% = lower band, 100% = upper) |
| Volatility | |||
| ATR (14) | $2.17 | ATR as % of price | 2.8% |
| Signal | |||
| Confluence Score | 0/7 (no confluence event in the last 30 days) | Trade Signal | BUY — fired 2026-08-25 (17d ago) |
💼 APPENDIX B - Complete Fundamental Metrics
Comprehensive Fundamental Data for Financial Analysis
| Valuation Metrics | Performance | ||
|---|---|---|---|
| Market Cap | $322.3B | Revenue | $48.4B |
| Forward P/E (FY2026E) | 21.5 | Revenue Growth | +13.4% |
| Trailing P/E | 24.3 | Gross Margin | 49.1% |
| Price/Sales | 6.66 | Operating Margin | 33.4% |
| Price/Book | 10.69 | Profit Margin | 28.2% |
| PEG Ratio (FY2026–FY2030E CAGR) | 1.37 | ROE | 49.5% |
| Enterprise Value | $329.8B | Free Cash Flow | $25.4B |
| EPS (Forward) | $3.60 | Dividend Yield | 0.00% |
| 52-Week Range | $65.08 - $124.86 | ||
📈 APPENDIX C - Complete Trade History & Backtest Results
Comprehensive Trading Performance and Position Details
Backtest Performance Metrics
Current Open Position
| Entry Date | Entry Price | Past P&L | Entry Stop Loss |
|---|---|---|---|
| 2026-07-17 | $68.95 | +12.26% | $65.08 |
Recent Trade History (Last 10 Trades)
| Entry Date | Exit Date | Entry Price | Exit Price | Return % | Result |
|---|---|---|---|---|---|
| 2023-08-18 | 2023-09-19 | $40.45 | $39.62 | -2.06% | Loss |
| 2023-10-18 | 2024-02-16 | $34.62 | $58.40 | +68.68% | Win |
| 2024-04-22 | 2024-04-30 | $55.46 | $55.06 | -0.71% | Loss |
| 2024-05-09 | 2024-12-11 | $61.21 | $93.66 | +53.01% | Win |
| 2025-01-22 | 2025-04-04 | $95.40 | $85.59 | -10.29% | Loss |
| 2025-04-22 | 2025-08-05 | $104.03 | $114.79 | +10.34% | Win |
| 2025-08-12 | 2025-10-27 | $122.53 | $109.46 | -10.67% | Loss |
| 2025-11-24 | 2025-12-11 | $106.97 | $94.09 | -12.04% | Loss |
| 2026-01-21 | 2026-02-17 | $85.36 | $77.00 | -9.79% | Loss |
| 2026-03-09 | 2026-05-05 | $98.32 | $87.89 | -10.61% | Loss |
Summary: 22 total trades | Strategy: Conservative Stop Loss (Fixed ATR-based)
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