Apple Inc. (AAPL) - Comprehensive Stock Analysis Report
📋 Investment SnapshotIs AAPL a buy right now? The 10-second read
Reason: Great business, weak setup. Expected Return is the upside to the analyst price target; full rationale is detailed below.
📌 Is AAPL a Buy right now?
According to Ultra Stock Analysis Pro, Apple Inc. (AAPL) is currently rated HOLD (Signal Strength: 3/7 (last fired 2026-08-05, 2d ago)). The long-term fundamentals are strong (P/E: 36.0, Revenue Growth: +16.4%), while short-term technicals show a bullish trend (RSI: 48). Consider waiting for support confirmation near $317.17 before adding exposure.
Key takeaways
- Rating & timing: rated HOLD (Signal Strength 3/7), model timing RED · BEARISH, WATCHING FOR EXIT · EXITED.
- Stop loss: the Conservative fixed 2.0x ATR stop sits at $295.42, 5.7% below the current $313.33.
- Growth vs. valuation: revenue +16.4% YoY with a 32.6% operating margin, at a forward P/E of 32.9x.
- Wall Street: average target $322.82 (+3.0%) from 30 Buy, 15 Hold, 3 Sell ratings.
- Key levels: nearest support $308.46 (-1.6%), nearest resistance $317.17 (+1.2%).
For the latest stock analysis and interactive charts:
📊 Open AAPL Analysis ↗
⚡ QUICK DECISIONShould you buy, hold or wait on AAPL stock today?
💡 Why This Signal ExistsWhy does AAPL carry this rating?
AAPL carries a HOLD rating because valuation and fundamentals remain attractive (Investment Quality 84/100) and the trend is strong (ADX 26), but relative strength has slipped over the past month and only a partial setup is building (Signal Strength 3/7). A breakout above $317.17 on improving volume would upgrade the signal toward BUY; a break below $308.46 would mark deeper weakness.
🎯 CONSENSUS HUDWhat is the Wall Street analyst consensus on AAPL?
The call itself, and the readings behind it. Details read supportive / caution / headwind.
Action plan
MAINTAIN POSITION — currently +27.2% unrealized. Manage it with the stop levels below.
🎯 Intelligent Stop Loss Strategy
Current Price
$313.33
Buy Stop Loss
$295.42
Distance: 6%
Conservative 2.0x
Position Stop Loss
$302.13
Distance: 4%
Hybrid 1.25x
ATR 14 Day
$8.96
Volatility
ADX Strength
23.6
Emerging trend
Position up +27% - Adaptive strategy adjusts for momentum
ADX: 20-25 = Emerging trend | 25-50 = Strong trend | 50+ = Very strong
🔮 FUTURE PRICE SCENARIOS (AI Forecast)Where could AAPL stock go over the next week?
To assist with risk management, here are the three most probable paths for AAPL over the next trading week:
🟢 The Bull Case (Probability: 45%)
If AAPL reclaims the $317.17 resistance level, algorithmic targets shift to $346.02. This move would likely be driven by continued sector rotation into Technology.
🔴 The Bear Case (Probability: 37%)
Failure to hold the $308.46 support level triggers a defensive stop-loss signal. In this scenario, the algorithm projects a slide toward the $291.89 liquidity zone (-6.8% from current price).
🟡 The Base Case (Sideways)
Given the current ADX of 24 (weak trend - consolidation likely), the most likely immediate outcome is consolidation between $308.46 and $317.17 until a volume catalyst occurs.
⚠️ These scenarios are algorithm-generated projections based on technical analysis, not financial advice. Past performance does not guarantee future results.
⚠️ RISK HUD — DEEP DIVEWhat are the biggest risks of buying AAPL now?
Five risk axes scored LOW / MODERATE / HIGH, then the mitigation that follows from them.
📊 BUY-SIDE HUDHow much AAPL should you own, and can you trade it at size?
Portfolio-management read: how much to own, what the historical edge is, and whether the position can be traded at size. Details below read supportive / caution / headwind; grey is context, not a verdict.
📈 SELL-SIDE HUDIs AAPL stock overvalued or undervalued?
Research read: Apple Inc. · Technology · Consumer Electronics. What the business is worth and where the Street stands. Details below read supportive / caution / headwind; grey is context, not a verdict.
🧭 Investment Quality vs. Entry QualityHow does AAPL's investment quality compare to its entry quality?
Two independent reads: how good the business is (fundamentals) vs. how stretched the price is against its recent range. Entry Quality is a mean-reversion score — it marks a stock down for trading near the top of its range. It is not the model's timing call, which is RED · BEARISH, WATCHING FOR EXIT · EXITED and appears in the Consensus HUD above.
Strong on both. AAPL pairs a solid business with a constructive setup.
🧮 Factor AttributionWhat is actually driving AAPL's rating?
What is driving the view — every factor's signed contribution to one net score. Green adds to the bull case; red detracts.
| Factor | Contribution | Pts |
|---|---|---|
| Earnings Growth +29% YoY | +18 | |
| Profitability Margin 28%, ROE 149% | +16 | |
| Trend EMA bullish, ADX 26 | +12 | |
| Revenue Growth +16% YoY | +10 | |
| Sentiment Slightly Bullish | +2 | |
| Relative Strength +0.7% vs benchmarks (3M) | +1 | |
| Volatility ATR 2.9% of price | -2 | |
| Momentum RSI 46, MACD bearish | -5 | |
| Valuation Fwd P/E 32.9, PEG 2.5 | -8 |
Net Factor Score: +44 — Strongly bullish factor profile. This weighs the broad bull/bear case; the entry signal (Signal Strength) governs timing — a strong factor score can still read WAIT until a setup triggers.
🏆 Relative StrengthIs AAPL outperforming the S&P 500 and its sector?
The stock's return minus each benchmark's return. Positive = outperforming = leadership; negative = lagging. Relative strength is one of the most durable signals in quantitative research.
| Benchmark | 1-Mo | 3-Mo | 6-Mo |
|---|---|---|---|
| S&P 500 (SPY) | -3.8% | +3.1% | -0.9% |
| Technology (XLK) | -2.3% | -1.8% | -25.2% |
AAPL 3-month return: +9.1% · Leadership: MARKET LEADER — outperforming the S&P 500
🤖 ML ProbabilityWhat is the probability AAPL stock closes higher?
A gradient-boosted model's estimated probability that price closes higher over each horizon (directional estimate, not a guarantee).
📊 Valuation & Fundamentals vs Technology (14 peers)Is AAPL cheap or expensive versus its sector peers?
● Top 25% in sector ● Middle 50% ● Bottom 25% — each value colored by its rank among 14 Technology peers; "med" is the peer median.
⚔️ AAPL vs. Its Closest PeersHow does AAPL compare to MSFT and its other closest peers?
The closest business match first, then the nearest by market cap within Consumer Electronics from the live sector screener. Industry classification alone is not enough — it files AAPL beside companies in a different line of business — so the direct competitor is seeded explicitly. Green marks the best reading in each row, red the worst.
| Metric | AAPL (this report) | MSFT | BWSN | VZIO |
|---|---|---|---|---|
| Market Cap | $4,572.8B | $3,712.7B | — | — |
| Revenue Growth (YoY) | +16.4% | +17.7% | — | — |
| Forward P/E | 32.9x | 21.3x | — | — |
| PEG Ratio | 2.53 | 1.63 | — | — |
| Operating Margin | 32.6% | 45.1% | — | — |
| Trend Strength (ADX) | 23.6 | 28.8 | — | — |
MSFT (Microsoft Corporation — closest business match), BWSN (BWSN), VZIO (VZIO). Peers marked “closest business match” come from the curated rival map; the rest are the nearest by market cap in the same industry. ADX is shown where recent price data is already on file for that peer.
🎯 ANALYST PRICE TARGETSHow high could AAPL go? The full target range
| Average Target: | $322.82 | High Target: | $400.00 |
| Current Price: | $313.33 | Low Target: | $215.00 |
| Upside to Average: | +3.0% | Number of Analysts: | 41 |
🔔 ANALYST RATING CHANGESHave analysts upgraded or downgraded AAPL recently?
Recent upgrades, downgrades, and price target changes (last 90 days)
| Firm | Action | From → To | Date |
|---|---|---|---|
| China Renaissance | DOWNGRADE | Buy → Hold | Aug 04, 2026 |
| Needham | REITERATED | Hold → Hold | Jul 31, 2026 |
| HSBC | UPGRADE | Hold → Buy | Jul 17, 2026 |
| Keybanc | DOWNGRADE | Sector Weight → Underweight | Jul 14, 2026 |
| Evercore ISI Group | REITERATED | Outperform → Outperform | Jun 25, 2026 |
| KGI Securities | DOWNGRADE | Outperform → Hold | Jun 22, 2026 |
| B of A Securities | REITERATED | Buy → Buy | Jun 18, 2026 |
| Needham | REITERATED | Hold → Hold | Jun 09, 2026 |
| Wedbush | REITERATED | Outperform → Outperform | Jun 05, 2026 |
News Sentiment (14-Day)What is the latest news sentiment on AAPL?
Overall Score: 2.4/10 - Slightly Bullish
Bullish Articles (Top 5 of 3)
- If You Had Bought $10,000 of Apple Stock When Steve Jobs Handpicked Tim Cook as the Next CEO, Here's How Much You'd Have Today
Motley Fool • Aug 09Tim Cook's 15-year tenure has proven to be one of the best in corporate history....
Source: https://www.fool.com/investing/2026/08/09/if-bought-apple-st... - Apple CEO Tim Cook Predicts a "100-Year" Flood. Here Are 2 Stocks Primed to Cash In.
Motley Fool • Aug 09Micron and Sandisk are primed to cash in on huge growth....
Source: https://www.fool.com/investing/2026/08/09/apple-ceo-tim-cook... - Apple Added About $1.5 Trillion in Market Value in a Year. Here's What $10,000 Invested a Decade Ago Is Worth Now.
Motley Fool • Aug 09The result is a six-figure sum. What produced it matters for the next decade....
Source: https://www.fool.com/investing/2026/08/09/apple-added-about-...
Bearish Articles (Top 5 of 1)
- Apple CEO Tim Cook Just Passed His Successor a Mess
Motley Fool • Aug 09Rising memory chip prices could be a difficult challenge for new CEO John Ternus....
Source: https://www.fool.com/investing/2026/08/09/apple-ceo-tim-cook...
📊 Sentiment Interpretation
The news sentiment is moderately bullish, showing generally positive coverage with some caution. Market perception appears favorable but not overwhelmingly positive. This neutral-to-positive sentiment suggests steady conditions without extreme optimism.
📊 Strategy Comparison: Conservative vs Adaptive
Both strategies analyzed independently. Conservative uses fixed 2.0x ATR stops. Adaptive adjusts stops based on position profit (tighter as profit grows).
Conservative Strategy
OPEN POSITIONFixed 2.0x ATR Stop Loss
Entry: $246.24 on 2026-01-20
Confluence: 5/7 (on the entry bar)
Stop Loss: $295.42
Backtest Results (Since 2018):
Past Win Rate
52%
Past Total Return
+59.6%
Max Drawdown
-10.7%
Avg Trade
+8.8%
Trades
21
Adaptive Strategy
NO POSITIONAdaptive ATR Stop Loss (1.0-2.75x)
Waiting for entry signal...
Entry Stop: $299.89 ({atr_multiplier}x ATR)
Backtest Results (Since 2018):
Past Win Rate
63%
Past Total Return
+80.1%
Max Drawdown
-11.5%
Avg Trade
+7.1%
Trades
30
EXECUTIVE SUMMARY - Essential MetricsWhat are the key metrics for AAPL stock?
| TECHNICAL METRICS | VALUE | FUNDAMENTAL METRICS | VALUE |
|---|---|---|---|
| Current Price | $313.33 | Market Cap | $4572.8B |
| Past Win Rate (Backtest) | 52.4% (21 trades) | Forward P/E | 32.9x |
| Past Total Return | +59.6% | Analyst Target | $322.82 |
| RSI / Trend Strength | 48 / 24 | Upside to Target | +3.0% |
| MACD Signal | Bullish | Revenue Growth | +16.4% |
| Profit Factor | 4.32 | Institutional Own. | 66.3% |
| Position Entry | 2026-01-20 @ $246.24 | Analyst Ratings | 30 Buy / 15 Hold / 3 Sell |
| Open Position Past P&L | +27.2% |
🤖 ALGORITHMIC CONVICTION & METHODOLOGYHow is the AAPL rating calculated?
Why this rating?
The Ultra Stock Analysis algorithm has assigned a HOLD rating to AAPL based on a confluence of 3 distinct factors:
- Technical Momentum: The RSI (48) is currently in neutral range in 52% of 21 backtested trades.
- Trend Strength: ADX at 24 indicates an emerging trend (20-25). News sentiment is neutral (Slightly Bullish).
- Volatility Profile: The ATR ($8.96) indicates moderate volatility (2.9% of price), suggesting potential moves of 5.7%+ on breakouts.
📊 Confidence Interval:
Based on 7+ years of historical data, signals with this specific technical fingerprint have resulted in a positive return 52% of the time across 21 historical trades over a medium-term (months) hold period, with an average return of +8.8% per trade.
📊 How the Signal Strength score works (and why it can read low in an uptrend)
Signal Strength is a tactical entry-timing score, not a trend or fundamentals grade. It only adds points from setups that flag a fresh reason to enter — breakouts, momentum divergences, and oversold/volume/volatility extremes. Trend direction and fundamentals are scored in their own sections above. A setup must reach 3+ points to register as a signal and 5+ for a strong BUY. Individual boxes below can be checked — a stacked EMA trend alone is worth 2 points — without crossing the 3-point bar; when that happens the registered Signal Strength stays at 3/7, meaning no new entry trigger today — not a bearish call.
| Signal | Pts | What it flags | Now |
|---|---|---|---|
| Valid Breakout | 3 | Close breaks above the 20-day high on >1.5× volume | ✗ |
| EMA Trend Alignment | 2 | EMA20 > EMA50 > EMA200 (stacked uptrend) | ✓ |
| RSI Bullish Divergence | 2 | Price firms while RSI was falling — a reversal setup | — |
| MACD Bullish Divergence | 2 | Price firms while MACD was falling — a reversal setup | — |
| Strong Trend (ADX > 25) | 1 | ADX > 25 confirming the stacked EMAs | ✓ |
| High Volume (>1.5×) | 1 | Volume surge confirming the move | ✗ |
| RSI Oversold | 1 | RSI < 30 — stretched to the downside (bounce setup) | ✗ |
| Below Lower Bollinger | 1 | Close below the lower band (mean-reversion setup) | ✗ |
| Volume Accumulation | 1 | Up-volume divergence — quiet accumulation | — |
This is why AAPL can show a bullish EMA trend and solid fundamentals while Signal Strength reads 3/7: those are already-in-trend and value measures, whereas this score fires only on a new tactical setup (an oversold bounce, a divergence, or a high-volume breakout) — none of which is present on the latest bar.
❓ AAPL — Common Questions
Every answer below is generated from the same figures as the report above, as of the data date on the cover.
📊 APPENDIX A - Complete Technical Indicators
Comprehensive technical data for quantitative analysis, grouped by what each indicator measures. Price leads; the three Bollinger bands sit together with the band position that reads them.
| Indicator | Value | Indicator | Value |
|---|---|---|---|
| Price & Volume | |||
| Current Price | $313.33 | Volume | 34.4M |
| Avg Volume | 56.8M | Beta | 1.09 |
| Trend | |||
| EMA 20 | $317.80 | EMA 50 | $309.91 |
| EMA 200 | $280.29 | VWAP | $312.96 |
| Trend Strength (ADX) | 23.65 | Distance from EMA 20 | -1.4% |
| Momentum | |||
| RSI (14) | 47.59 | MACD | 0.88 |
| MACD Signal | 4.06 | MACD Histogram | -3.18 |
| Stochastic %K | 27.48 | Stochastic %D | 23.27 |
| Bollinger Bands (20, 2σ) | |||
| Bollinger Upper | $346.02 | Bollinger Middle | $323.43 |
| Bollinger Lower | $300.84 | Band Position | 27.6% (0% = lower band, 100% = upper) |
| Volatility | |||
| ATR (14) | $8.96 | ATR as % of price | 2.9% |
| Signal | |||
| Confluence Score | 3/7 (last fired 2026-08-05, 2d ago) | Trade Signal | None in the last 30 days |
💼 APPENDIX B - Complete Fundamental Metrics
Comprehensive Fundamental Data for Financial Analysis
| Valuation Metrics | Performance | ||
|---|---|---|---|
| Market Cap | $4572.8B | Revenue | $466.8B |
| Forward P/E | 32.9 | Revenue Growth | +16.4% |
| Trailing P/E | 36.0 | Gross Margin | 48.7% |
| Price/Sales | 9.80 | Operating Margin | 32.6% |
| Price/Book | 42.57 | Profit Margin | 27.6% |
| PEG Ratio | 2.53 | ROE | 148.8% |
| Enterprise Value | $4594.7B | Free Cash Flow | $107.7B |
| EPS (Forward) | $9.51 | Dividend Yield | 0.34% |
| 52-Week Range | $223.78 - $344.57 | ||
📈 APPENDIX C - Complete Trade History & Backtest Results
Comprehensive Trading Performance and Position Details
Backtest Performance Metrics
Current Open Position
| Entry Date | Entry Price | Past P&L | Entry Stop Loss |
|---|---|---|---|
| 2026-01-20 | $246.24 | +27.24% | $236.47 |
Recent Trade History (Last 10 Trades)
| Entry Date | Exit Date | Entry Price | Exit Price | Return % | Result |
|---|---|---|---|---|---|
| 2023-10-26 | 2023-12-14 | $164.80 | $195.89 | +18.86% | Win |
| 2024-01-04 | 2024-02-14 | $179.87 | $182.32 | +1.36% | Win |
| 2024-03-07 | 2024-07-15 | $167.32 | $232.39 | +38.89% | Win |
| 2024-08-05 | 2024-09-20 | $207.47 | $226.50 | +9.17% | Win |
| 2024-10-15 | 2024-11-06 | $232.11 | $221.06 | -4.76% | Loss |
| 2024-12-20 | 2025-01-07 | $252.87 | $240.67 | -4.83% | Loss |
| 2025-01-16 | 2025-01-22 | $226.81 | $222.41 | -1.94% | Loss |
| 2025-02-19 | 2025-03-11 | $243.58 | $219.68 | -9.81% | Loss |
| 2025-05-23 | 2025-09-05 | $194.50 | $239.01 | +22.89% | Win |
| 2025-09-19 | 2026-01-13 | $244.81 | $260.57 | +6.44% | Win |
Summary: 21 total trades | Strategy: Conservative Stop Loss (Fixed ATR-based)
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